Protecting Personal Information
We restrict access to personal information to those who require it to provide and offer products and services to you.
The Mark at Elon employs extensive physical, electronic, and procedural controls to protect your personal information, and regularly adapts these controls to respond to changing requirements and advances in technology. We use a variety of proven protections to maintain the security of your online session. Firewall barriers, encryption techniques, and authentication procedures are just some of those techniques used extensively as a means of protection.
Collection of Information
The Mark at Elon collects contact information such as names, addresses, telephone numbers and/or e-mail addresses, credit card information, profile and preference data, and information about or relevant to your transactions with us. Such personal information may be collected, for example, when you make hotel reservations, purchase goods or services, send us an e-mail or request information about our products or services, establish a profile, enter a sweepstakes or contest, or respond to a survey. We ask for your personal information only if we need it and intend to use it to provide services to you.
How Your Data is Used
The Mark at Elon uses personal information about you to help us provide the superior service you expect. We may use this information to develop, offer, and deliver products and services; process transactions in your account; respond to inquiries or to fulfill legal and regulatory requirements.
When you visit our web site, we automatically recognize your Internet service provider, but you cannot be identified as an individual. We are also aware of the pages that you go to on our sites. In general, we use this information to improve the user experience and content on the site.
At times we will request personal information from you. This information will be used for the following purposes:
• Fulfilling and confirming reservations or information requests
• Providing promotional offers or electronic newsletters at your request
• Other marketing and promotional efforts by The Mark at Elon.
Do We Share Your Personal Information?
While we may share personal information with service providers that participate in furnishing our services to you, we do not sell or share personal information collected about you with anyone for their marketing purposes. Keep in mind that when you input your credit card information, your credit card companies will treat your personal information in accordance with their own privacy policies.
During the course of our business, we may share aggregated demographic and statistical information amongst The Mark at Elon business units that is not personally identifiable.
In the event that The Mark at Elon is merged with or is acquired by another legal entity, the personal information collected by The Mark at Elon may be transferred to that other legal entity as an asset.
The Mark at Elon will disclose personally identifiable information without your permission when we believe in good faith that such disclosure is required by law, or is necessary or desirable to investigate or protect against harmful activities to guests, visitors, employees, or others, or to property (including this site).
Collection of Information through Web Technologies
We may automatically track and collect your IP address, domain server, the type of computer and web browser that you are using, and use “cookies” to (i) customize content specific to your interests (ii) ensure that you do not see the same advertisement repeatedly, and (iii) store your password so you do not have to re-enter it each time you use the site. We may also collect navigational information, such as pages visited and average time spent on our web sites. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our web site design and functionality.
In addition, The Mark at Elon web site may contain electronic images known as web beacons – sometimes called single-pixel gifs – that allow us to count users who have visited those pages. Web beacons do not access your personal information; they are a technique used to compile aggregated statistics about website usage.
Your Choice to Accept or Deny Cookies
You can choose whether to accept or deny cookies. Your browser on your computer is often initially set to accept cookies. You can choose to deny cookies and continue browsing the sites. However, denying cookies will prevent you from being able to transact online through The Mark at Elon’s website.
Third Party Websites
The Mark at Elon Internet Privacy Statement
In the future, we may make changes to this Privacy Statement. The Mark at Elon reserves the right to make such revisions at any time without advance notice to account holders. This Privacy Statement is effective as of 3/1/21 and is provided on behalf of The Mark at Elon.